DDB NEW YORK, USA
|Entrant:||DDB NEW YORK, USA|
|Type of Entry:||Ambient|
|Category:||Small Scale Special Solutions|
|Entrant Company :||DDB NEW YORK, USA|
|Advertising Agency :||DDB NEW YORK, USA|
|Matt Eastwood||DDB New York||Chief Creative Officer|
|Menno Kluin||DDB New York||Executive Creative Director|
|Andrew Mckechnie||DDB New York||Group Creative Director|
|Juan Carlos Pagan||DDB New York||Head Of Design|
|Sam Shepherd||DDB New York||Associate Creative Director/Art Director|
|Frank Cartagena||DDB New York||Associate Creative Director/Copywriter|
|Brian Gartside||DDB New York||Sr. Designer|
|Aaron Stephenson||DDB New York||Designer|
|Kyle Mcmorrow||DDB New York||Director/Editor|
|Nina Horowitz||DDB New York||Producer|
|Dr. Theresa Dankovich||DDB New York||Chemist|
|Ralph Navarro||DDB New York||Director Integrated Production|
|Ed Zazzera||DDB New York||Head Of Production|
Description of Ambient execution:
|The intent of the Drinkable Book is to be able to teach people safe water habits while also providing them with a solution to actually clean their water. And at the end of the day, the real hero of the product is the innovation behind the paper.
To create it, Water is Life partnered with scientists and engineers at Carnegie Mellon University. We soon discovered that soaking blotting paper a silver nanoparticle formula resulted in a new type of water filter. It basically works like a scientific coffee filter that’s capable of killing deadly waterborne diseases, such as hepatitis, cholera and E. coli.
After the initial discovery and lab testing, the new filters were brought to South Africa to test in the field. There, we confirmed that it kills 99.99% of the deadly bacteria that is filtered through it. And that each 4x4 inch sheet can provide someone with one-month worth of clean water to someone in need.
After creating the paper, the next most important aspect of the book was the design. It’s all about functionality and beauty. Each page is perforated, making it easy to tear out the filters. The ink we used to print is food grade, making it 100% safe for consumption. And the biodegradable, 3d printed box that the book comes in is also a water basin and drain, allowing gravity to naturally push the contaminated water through each filter.
But the most amazing part of The Drinkable Book is that these filters open up a brand new revenue stream for WATERisLIFE and have the potential to revolutionize water purification as a whole. Each filter cost just pennies to make and are extremely sustainable. One book alone will provide in the developing world with clean water for up to four years.